Sundae School: Breaking Stereotypes Through Smokewear and Lifestyle
Unpacking the Vision Behind Sundae School
Founded in 2017 on 420, Sundae School is a unique smokewear and lifestyle brand born out of the creative minds of Seoul-born siblings Dae and Cindy Lim. Their mission? To provide a safe space for the Asian American community to challenge stereotypes and express individuality.
"High achieving, in all senses," Dae Lim reflects on the negative "tiger" parent stereotype that often confines Asian communities. "It’s about giving people the space to break outside that norm."
The Essence of Sundae School and Sundae Flowers
Sundae School operates two distinct branches:
- Sundae School: A smokewear boutique described as “that feels like a hug”.
- Sundae Flowers: A vendor offering mochis, or microdosed tapioca-based THC gummies.
Creating a Holistic Lifestyle
Both Sundae School and Sundae Flowers are designed to remind customers to embrace relaxation and ease. According to Lim, "We wanted to convey with our clothes what we feel when we take our gummies and vice versa."
Seamless Brand Integration
While each brand maintains separate online platforms, they frequently collaborate for brand shoots. Lim explains that they produce two major photo sessions each year to showcase:
- A holistic lifestyle connecting both brands.
- A blend of product-focused and lifestyle-centered campaigns.
The Impact of Sundae School
The Lim siblings are dedicated to fostering a community where Asian Americans can rebel against traditional norms. Through engaging fashion and lifestyle products, they invite customers to experience life at a different pace.
A Community-Centric Approach
Sundae School’s mission transcends selling products. It aims to create an environment where Asian Americans:
- Feel empowered to express their individuality.
- Challenge harmful stereotypes and expectations.
Conclusion: Embracing Individuality with Sundae School
In a world where cultural expectations can be daunting, Sundae School stands out as a beacon of acceptance and rebellion. With their unique smokewear and commitment to community, they encourage everyone to let go of inhibitions and simply relax.
For those interested in exploring the unique offerings of Sundae School, visit their official website to discover their smokewear line and delightful THC gummies. Embrace the culture of calm and comfort that this pioneering brand epitomizes.
